Technology: Data Modeling

Data Modeling is the design of the data sources and management systems that record and deliver the information pertinent to a solution. It is the foundation of any technological application. Information is being stored, retrieved, presented and replicated constantly. The behavior, performance, reliability and accuracy of an application are driven by the way it handles data. Our approach involves a careful study of the information at hand. Conflicting considerations must be settled. For example, data normalization is desired for fast and clean updates; however, de-normalization is recommended in the event of frequent data reads.

Proven experience and expertise in the databases landscape, comprehension of the alternatives and sensitivity to business issues create a successful data back bone and a higher quality application.

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