Experience Design: Branding/Identity

Your brand is your product – it's what your company stands for. Identity is how that is communicated to the consumer. We see Branding and Identity as a continuum. They distill the vision and complexity of an organization or product into a memorable visual impression. Logos, colors, and typography are some of the tools we use to create this impression.

Superset works with Branding/Identity in several ways to help you maximize branding/equity:

Creating a parallel brand geared towards the web