Deutsche Bank's objective was to be the first bank in the world to offer online Initial Bond Offerings and live online bond auctions. They were up against a very tight deadline and heavy competition from several other major banks.
Online bond price negotiation
The first online auction bidding system for Blind and Visible, Dutch and American Auctions
A dynamic auction monitor displaying the auction landscape in real time
A bond calculator executing complicated financial and allocation algorithms
Targeting and personalization of content
A market databank integrating financial data sources from Reuters and Deutsche Bank
A wireless version of the site
A content management system
A data administration module |
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 Superset's team of business analysts, technical architects and experience designers built an online electronic bond trading platform, Debt Captial Markets, with full auction functionality in 4 months (within budget) making Deutsche Bank the first to market with such a solution, allowing them to offer the first online bond auction in August 2001. |
